Guilt-free shopping - yes please

F@*k the charity muggers, environmental charity Earthwatch has joined forces with eco retailer MyGreenerFamily.com to raise funds for work in climate change, meaning that you can donate by shopping for ethically-made clothing - much more appealing than being guilt-tripped by a student.

The initiative will see 10% of sales from the company’s UK and US sites donated to Earthwatch, with customers able to track how their donations are benefiting the environment via regular updates on the charity’s climate change research projects. The first feature will focus on the Earthwatch Tidal Forests of Kenya project, where it says that the planting of mangrove forests is helping to turn the tide against climate change and coastal erosion.

John Surie, from MyGreenerFamily.com said: "By teaming up with Earthwatch, we're breaking the high street mould, which is stuck in a helter skelter of sales and promotions. Our consumers are already green conscious, so we believe a real investment in protecting the planet gives a better return than the offer of permanent discount."

These cute t-shirts, the result of a collaboration between top fashion designers and the Environmental Justice Foundation, are made with organic cotton and are my favourite pieces on the site. They're also reduced from £39.99 to £24.99. Sweet.