Friday 9 September 2011

Vogue Fashion's Night Out

On Thursday 8 September, all the big name retailers on Oxford Street brought out their big guns for Vogue Fashion's Night Out; hosting fashion shows, offering meet-and-greet sessions with designers and celebrity collaborators and handing out hundreds of thousands of pounds worth of champagne and goodie bags.

I was with John Lewis for the evening, helping to create a short film about those all-important autumn/winter trends, featuring interviews with fashion bloggers, designers Mischa Barton, Osman Yousefzada, Amanda Seabourne and Nina Godfrey from Vogue.



I took a few sneaky shots I took of Mischa, who was sporting a one-shoulder black drape dress, statement necklace and the most magical white glitter and black velvet Mui Mui shoe boots.



Before everything kicked off, I popped next door to see what House of Fraser were up to and bumped into Mary Portas, who was promoting her standalone shop in the very glittery department store (I felt like I was in a nightclub at times, but then I don't get out much).


As well as an army of red-headed mannequins, Mary's shop boasts collaboration collections galore - Mary Portas for Clarks, Mary Portas for Radley - as well as her own range of sharp, smart and sleek clothing and hand-picked items, from home and fashion accessories to foodstuffs, by independent designers and companies. There's even a cafe!



Whilst there, Mary was cornered by a woman who wanted to see her range in larger sizes. "Well, we go upto a size 18", she replied. "No Mary, bigger, we want bigger" - you heard it from the shop floor Mary, and you of all people know the importance of pleasing the customer.

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