Thursday 27 May 2010

Chocks away - the A/W aviator jacket trend


The fashion world is in the grips of military mania. Lace-up combat boots are toughening up floaty dresses this spring/summer, seeing Doc Martens enjoy a resurgenece in popularity, and designers have taken inspiration from navy uniforms to inform one of the season's most written-about trends - nautical.

But while heavy greatcoats and cargo pants continue to feature in autumn/winter collections, designers are looking to the sky for the next target in their military operation - aviator styles.

Flying jackets were spotted on the catwalks of Burberry Prorsum, Topshop Unique and Pringle of Scotland during February's Autumn/Winter 2010/11 fashion weeks, prompting the fashion press to hail the style as 'the next big thing' in outerwear.


So, what makes a jacket one that Amelia Earhart and Tom Cruise would be proud to wear? A leather outer, a rich shearling lining and buckle details are the three things to be looking out for.

For a directional look, wear with tapered cargo trousers - check out the US celebrity craze for skinny Houlihan pants - and lace-up boots and soften with a feminine lace or sheer top in khaki or earth tones.

Cost-wise, you're looking at about £80 to £250 on the high-street, although you may pick one up second-hand for around £50 if you're willing to root around the flea markets.


Never one to miss out on a key-item trend, ASOS are already in there with a leather and sheepskin-effect aviator jacket at £110. Next also have some lovely soft leather flying jackets coming in as part of their A/W military/aviator collection.

IMAGES: Burberry and ASOS and Next.

1 comment:

  1. I would love to share a trend report with you, as this aviator jacket will hit the fashion market with a huge coup.

    http://www.fashionlifecoach.com/market-watch/shearling-aviator-outerwear/

    ReplyDelete