H&M designer collaborations

H&M's press e-mails are full of such joys - beautiful imagery, exciting news and sneek peek videos - that it's hard not to share. Proof that good PR relies on good content. So why resist? Let the sharing commence...

First up, and hot on the heels of Autumn 2011's debut Versace for H&M limited edition collection, is the fashion giant's capsule resort range for the Swedish store. Available exclusively online from 19 January, expect it to sell out within hours, to reappear at triple the price on eBay later that same day.


While I wasn't keen on the autumn's brash baraoque and neon Club Tropicana pieces, this new collection, boasting soft pastels, fun prints and easy-to-wear accessories, seems much more up my street.


But as if that isn't enough, March heralds the much anticipated Marni for H&M clothing and accessories collection, available in around 260 stores worldwide and online from the 8th.


"I wanted to create a true Marni wardrobe by revisiting all our favorite pieces in signature fabrics and prints," says Consuelo Castiglioni, Marni founder and creative director. "As always, I love juxtaposing prints and colours, mixing modern tribal with Bauhaus graphic adding sporty utilitarian elements."


Right, I'm off to set up an online account to save time on style scum days... If you're in, I suggest you do the same.