Whistles' fan girl / trouser trial

So, this is becoming a bit of a Whistles' fan girl blog, but I CAN'T STOP GOING IN THERE - I may have a problem - BUT THERE'S 70% OFF!

Today's obsession - leopard print riding trousers, now just £35. At the risk of sounding like a typical girl in January, my legs are my least favourite part of my body, so trousers are difficult. But as one of my New Year's Resolutions is to be braver with my outfits, I'm trying to work them into my wardrobe. A woman can't live in dresses and black jeans - particularly a woman who works in fashion.

While the print may be taking on too much too soon, I've been adequately inspired by the polka dot jeans rocked by Jen from A Little Bird Told Me and Laetitia of Mademoiselle Robot, both a similar size to myself, to give these a go.

Is this crazy talk?

How brands should work with fashion bloggers

As well as creating content for a number of high-street fashion brands, I manage social media activity and blogger outreach.

Bloggers are the new fashion influencers and every brand wants a piece of the action, but many are going about it the wrong way, not doing their research and taking a patronising approach. Traditional, blanket PR doesn't work with this new model of press and when agencies and PR teams get it wrong, bloggers have no qualms about ripping them to shreds.

It's great to get opinion straight from the horse's mouth, so when I met the lovely Laetitia from top fashion blog Mademoisellerobot.com the other week, I was so interested in what she had to say on the subject I commissioned her to write a post on best practice for my agency's external blog. Essential reading for anyone involved in the fashion blogesphere.