The enchanting world of Monki

One of the shopping highlights of my recent Stockholm trip was visiting the wonderland that is Monki world. H&M-owned Monki is one of Sweden's most exciting trend-led fashion exports, and recently opened it's first UK stand-alone store on Carnaby Street.

Having not yet had the pleasure of visiting the London shop, I was happy to experience the weird and wonderful concept store in its home city and came away suitably enchanted.

The 'Sea of Scallops' design of the outlet I visited boasted merry-go-rounds, mirrored surfaces reflecting the happy pink and yellow colour scheme and items hung at various heights by rope. A grown-up playroom complete with plush Monki characters to collect.

These 'yes', 'no' and 'maybe' hooks in the dressing rooms are just one example of the small details designed to put a smile on your face.

The all-singing-all-dancing brand also produces a rather awesome read, full of interviews with inspirational women, charming illustrations and insights into the intriguing world of Monki.

With an identity so strong, it's easy to see why the company is making such waves in global fashion at the minute, and I haven't even mentioned the clothes yet!

Combining the sleek, structured and simple designs characteristic of Scandinavian style with youthful colour pops and quirky prints, Monki brings something unique to the overcrowded fast-fashion market. And, like H&M, the price point is equally attractive.  I picked up this heart print dress for just £15 in the sale and I think my online Monki account will be seeing a whole lot of action this year...