Looklet.com - a brand engagement dream

When Beyond Retro announced that some of their stock was now available to play stylist with on Looklet.com, it prompted an hour of unofficial down-time at work. I hadn't realised that this was the tool I'd seen fashion bloggers use to illustrate their take on the current trends, and once I did, I was hooked.

For Looklet virgins, the site allows its users to style outfits from a number of high-street, designer and vintage brands, offering a choice of models, backgrounds and effects.


It's easier to make things look pretty than with Polyvore sets, and you don't have to go out and buy stuff and spend hours taking photos, deleting photos and generally becoming frustrated that you don't look like a model in order to share your outfit creations - Lookbook.nu is not my bag.

The site attracts 500,000 hits a day from all over the world and, as I said, is naturally popular with fashion bloggers looking to share their style. A brand engagement dream - so, what does it cost for a retailer to get their stock on site?


A contact from the site told me that there is no cost for brands to be represented - all they would need to do is loan some samples of an upcoming season’s stock to the Looklet.com studio in Stockholm, covering the shipping costs back and forth.

Seems like a cheap and quick win in terms of online exposure and engagement and would also be a great tool to use for client’s on-site content, enabling content creators to put together good-looking seasonal outfits to illustrate fashion editorial.

I'll definitely be encouraging my high-street clients and vintage contacts to join the likes of Topshop, Zara and Beyond Retro and get in on the act before the site owners start to capitalise on the social tool as they could do.